Favorite Two - Sara Cheung

Name: Kyle Cooper
Career: Graphic designer, director, producer.

Kyle Cooper is a graphic designer that has directed over 150 title sequence for feature films. Since Saul Bass’ death in 1996, there was only one designer who was able to catch the public’s attention in title design. It was Cooper’s title sequence for David Fincher’s film “SE7EN”. One of the most interesting aspects about the title sequence of ”SE7E” is the use of type. Letters may seem unimportant but it show how important it is for Cooper. Instead of seeing letter as type he saw it as an actor. Cooper's titles for Seven transformed the written word into a performer.

Cooper was one of the first designers to apply trends in print, advertising and record industry graphics to the conservative film industry.

Other ground-breaking opening title that Cooper directed are "Spider-Man", "Mission Impossible", The Island of Dr. Moreau", "Arlington Road", Mimic", "Dead Presidents" and "Donnie Brasco".

(Title sequence: One Hour Photo)

Cooper’s work has received numerous awards and honors from organizations across the globe, including a Gold Medal and a ”Best of Show Award” for graphic design at the New York Arts Directors Club Awards, and a ”Designer of the Year” 1996 nomination by the CSD (Chartered Society of Designers). Cooper also received two Emmy Nominations and the 74th Academy Awards show (2002).

(Title sequence: The Island of Dr. Moreau)

Copper is a member of the Alliance Graphique Internationale and holds the honorary title of Royal Designer for Industry.

(Title sequence: The Mummy)

Cooper is also the founder of two internationally recognized film design companies, Imaginary Forces and Prologue Films.

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Type is Image

Name: Paula Scher
Born: 1948 in Washington DC
Career: Graphic designer, artist.

Paula Scher is one of the most famous female graphic designers. Scher is most known for her typography work. Scher developed a way of treating letters forms in an illustrative way that is easily identified as hers and has made her very a successful designer.

Scher began her career creating album covers for CBS Recordings in the 1970’s. She moved on to art direction for magazines at Time Inc., and in the 1980’s formed her own boutique firm, Koppel & Scher. Scher created visual identities for Citibank, The New York Public Theater, and the American Museum of Natural History.

One of Scher’s best-loved and most recognized work is the musical posters Bring In ´Da Noise, Bring In ´Da Funk.

Over the past few years, Scher has been painting giant, colorful maps filled with densely packed letterforms that spell out names of cities, states, ZIP codes, and, in some cases, voting statistics.